Qualified consultations. Screened before they reach your calendar.
A four-layer acquisition system built for immigration cases — case-category routing, bilingual screening, compliance review, and nurture built for decision cycles that run six to twelve months.
One firm per case category, per metro. Currently onboarding a small number of founding firms.
This is what's actually happening.
Not a generic marketing problem. Four specific failures that show up in immigration practices running paid acquisition.
Your calendar fills with people you can't help
Consultations arrive from the wrong case categories, outside your jurisdiction, or with a filing history that rules the case out in the first four minutes. The slot is gone either way, and so is the hour.
The lead is Spanish-speaking, the intake isn't
The inquiry comes in one language and the follow-up goes out in another. Nobody records it as a lost case. It simply dies in the gap between the ad and the phone call.
Every ad and page is a compliance exposure
Platform policy for immigration advertising, FTC substantiation for claims, and your state bar's advertising rules all apply at once. Most agencies have never read any of the three.
A six-month decision cycle beats a two-week follow-up
Immigration decisions wait on money, documents and family conversations. A sequence that stops after two weeks hands the case to whichever firm is still present when the decision is actually made.
Four layers, installed as one system.
The Screened Pipeline Method. Each layer removes a specific way immigration acquisition breaks down.
Case-Category Routing
Family petitions, removal defense, employment visas, humanitarian relief and naturalization are different buyers with different urgency, different budgets and different objections. Each category gets its own campaign, its own screening questions and its own landing page, never one generic funnel splitting into whatever walks in.
See which categories actually produce retainers in your metro, instead of one blended cost per lead that hides it.
Budget moves toward the case types your firm wants more of, cycle after cycle.
Bilingual Filter Funnel
Spanish runs the whole way through: ad, landing page, screening form, confirmation and reminders, so an inquiry never arrives in one language and gets answered in another. The screening form asks the disqualifying questions first: category, jurisdiction, filing history, prior counsel, timeline.
Spend consultation time on people whose case you can actually take, in a language your intake can hold.
Fewer consultations on the calendar, and a higher share of them worth having.
Compliance Lock
Nothing goes live until it has been read against three rulebooks: the platform's own policy for legal and immigration advertising, FTC substantiation for any claim made, and your state bar's advertising rules on outcomes, specialization and required disclosures. Your firm approves the final copy before launch.
Run paid acquisition without an account ban or a bar complaint sitting in the risk column.
The campaign that works this month is still running next quarter.
Long-Cycle Nurture Stack
Most immigration decisions are not made the month the inquiry arrives. They wait on money, on a document, on a family conversation. Sequences run across email, SMS and WhatsApp for six to twelve months in both languages, so the firm that is present at the decision is yours.
Stop writing off every inquiry that says "not yet" as money spent and lost.
Ad spend from month two is still producing consultations in month nine.
Thirty days, four phases.
What actually happens between signing and a screened consultation landing on your calendar.
Diagnosis
Your case mix, current intake path, response times and past ad history. We agree the qualified-consultation definition and the cycle target in writing before anything is built.
Build
Category campaigns, bilingual landing pages and screening forms, tracking, and the nurture sequences. Everything passes compliance review and your approval before it goes live.
Calibration
Traffic runs, screening thresholds tighten, and audiences and copy are adjusted against real consultations. Cycle one carries no target. This is the measuring period.
Compounding
Targets apply. Budget shifts toward the categories producing retainers, nurture starts returning earlier inquiries, and each cycle starts from the last one's data.
One system. Live in 30 days.
How the guarantee works.
Written into the agreement, in these words. No badge, no seal, no asterisk further down.
- 01 Your cycle target is calculated from your ad budget and your market's cost per qualified consultation, and agreed in writing before launch.
- 02 Cycle one carries no target. It is calibration.
- 03 Miss a target and that cycle's fee is waived in full, and the shortfall is delivered the following cycle.
- 04 Two consecutive missed cycles and you can walk, with nothing owed.
Ad spend is paid by your firm directly to the platform and is not part of the fee waiver.
This only works under certain conditions.
Published so you can rule it out in ninety seconds without a call.
This fits if
This doesn't fit if
These are testing budgets, not volume budgets. Below them there isn't enough data in a cycle to tell a bad audience from a bad week, and calibration turns into guessing. Spend is paid by your firm directly to the platform. TBM never touches it.
Ben Mount, Founder, TBM Ventures LLC
I am Ben Mount. TBM is me. You will not be handed to an account manager, and the person on the strategy call is the person who builds and runs the system.
I taught myself to code as a teenager, then spent years in SaaS sales and high-ticket closing, which is where I learned what actually happens between an inquiry and a signed engagement. After that I moved into operations and systems work, building the processes behind other people's pipelines.
Immigration specifically, because it is the one area where the usual playbook fails on its own terms: two languages, five very different case categories, real advertising regulation, and decisions that take six to twelve months. Generic funnels do not survive any of that.
TBM is new, and I would rather say that plainly than dress it up. I am taking on a small number of founding firms: few enough that I run every account personally and can afford to carry the risk in the guarantee terms above.
If your read is that it is too early to work with someone new, that is a reasonable call. Either way, tell me on the call and I will give you a straight answer about whether this fits.
Ben Mount, Founder
Write directly. It comes to me, not to an inbox someone else reads.
The things worth asking first.
What does this cost?
A monthly retainer plus a fee for each booked, screened consultation. The exact figures depend on your case category and market, and are covered on the strategy call. Ad spend is separate and paid by your firm directly to the platform.
You're new. Why would I work with you?
Straight answer: TBM has no client roster, no case studies and no testimonials, and this page does not pretend otherwise. What you can judge me on is the method, the published requirements and the guarantee terms, which are all written down above before you talk to me. I am taking on a small number of founding firms deliberately, few enough that I run every account myself, and the guarantee is structured so the risk of being early sits with me, not with you. If that isn't enough, the honest recommendation is to wait and watch.
How do you handle state bar advertising rules?
Every ad, landing page and follow-up message is reviewed against your state bar's advertising rules: outcome claims, specialization language, required disclosures and record-keeping, alongside platform policy and FTC substantiation. Your firm approves the final copy before anything runs. TBM does not give legal advice; your firm remains responsible for compliance and has the last word.
What counts as a "qualified" consultation?
The definition is agreed in writing before launch and is specific to your firm: case category, jurisdiction, filing stage, no existing counsel, and a booked appointment on your calendar with contact details confirmed. Anything outside that definition is not counted toward a cycle target.
What do you need from my team?
One person who responds to a new consultation within five minutes during business hours, access to your calendar and ad accounts, an intake path that can hold a Spanish-speaking caller, and one approval pass on copy before launch. That is the whole ask.
Do you sell the same leads to other firms?
No. Nothing is sold by the batch and nothing is shared. One firm per case category per metro. While you are a client, I do not run that category in your market for anyone else.
What happens after the first 30 days?
The system moves into repeating cycles: measure, adjust targeting and copy, expand the categories that produce retainers, cut what does not. Cycle targets are set at the start of each cycle. There is no long lock-in. The guarantee terms above describe exactly how you leave.
Which case categories do you support?
Family-based petitions, removal defense, employment-based visas, humanitarian relief (asylum, U/T visas, VAWA) and naturalization. If your practice is concentrated somewhere outside those, I will say so on the call rather than take the engagement.
Let's find out whether this fits your firm.
A 45-minute call covering your current intake, your case mix, your numbers, and a straight answer either way.